The cover theme of the December issue is ‘Who's your brand custodian? The CEO, the employees, or the customers?’ Harish Bhat, Brand Custodian, Tata Sons and Lakshmipathy Bhat, Vice President - Marketing Communications, Robosoft Technologies give detailed insights on whom the ownership and custodianship of a brand lie on, and how the concerned stakeholders can nurture the brand so that it not just brings profits but also creates value for everyone. Shubhranshu Singh, Global Head of Brand and Marketing, Royal Enfield opines that marketing has to change its traditional ways, as it is set to shape the future course of our world.
Indian Management strives to be a monthly management journal of high Quality targeted at middle and senior managers. It aims to be a credible source of insight, information and inspiration for management professionals. Through in-depth features, articles, live cases and caselets, research analysis, reports, reviews etc., based mainly on Indian experiences, Indian Management endeavors to consistently deliver to its readers a Journal that explores and imbibes the available knowledge and best practices pertaining to all aspects of management.